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ECom Seller Training
Facebook Marketing for Small Business Owners: A Beginner’s Guide
Facebook Marketing for Small Business Owners: A Beginner’s Guide
Curriculum
5 Sections
14 Lessons
Lifetime
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Module 1: Introduction to Facebook Marketing
3
1.1
Lesson 1: Why Use Facebook for Business?
1.2
Lesson 2: Understanding the Facebook Business Ecosystem
1.3
Lesson 3: Setting Goals for Facebook Marketing
Module 2: Creating Your Facebook Business Page
3
2.0
Lesson 1: Step-by-Step Guide to Setting Up a Business Page
2.1
Lesson 2: Optimizing Your Page for Visibility
2.2
Lesson 3: Essential Features of a Business Page
Module 3: Content Strategy for Facebook
3
3.0
Lesson 1: What to Post: Content Types and Ideas
3.1
Lesson 2: Creating Engaging and Shareable Content
3.2
Lesson 3: Scheduling and Consistency
10 Minutes
0 Questions
Module 4: Building an Audience and Engaging with Customers
3
4.0
Lesson 1: How to Grow Your Follower Base Organically
4.1
Lesson 2: Engaging with Followers
4.2
Lesson 3: Leveraging Facebook Groups
Module 5: Introduction to Facebook Advertising
3
5.0
Lesson 1: Overview of Facebook Ads
5.1
Lesson 2: Setting Up Your First Ad
5.2
Lesson 3: Tracking and Measuring Ad Success
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